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Digital Program Manager (Online Marketing, Non-profit, Fundraising)
About the position
Avalon is a full-service direct marketing fundraising consulting agency, and we are looking for a skilled digital project manager to help create and implement online fundraising campaigns to drive engagement and bring in revenue for our nonprofit clients. We are looking for someone who has a mix of experience in email marketing, digital advertising, social media, project management and/or digital fundraising, or equivalent skills. We are also pleased to offer a remote-first work environment, where every staff member is welcomed to work from the comfort and safety of their home office, with occasional travel required for client meetings, industry events/training, or company gatherings.
Responsibilities
- Collaborate with client teams and outside vendors to develop and implement effective digital fundraising and membership campaigns that drive engagement and revenue.
- Serve as lead project manager to ensure jobs are delivered on message, on time, and on budget.
- Manage all the nitty-gritty details of getting a digital campaign out the door, identify problems, provide solutions, and report up or down as needed.
- Schedule and participate in internal team meetings and client meetings to discuss creative strategy for direct marketing campaign.
- Develop creative briefs, campaign reports, and campaign budgets for all client digital campaigns.
- Recommend list segmentation strategy and list hygiene strategy for all email marketing campaigns.
- Implement email marketing campaigns, as needed.
- Collaborate with paid media team to implement and manage digital advertising campaigns.
- Manage internal Avalon review process and quality control checks.
- Coordinate with clients, account teams, copywriters, designers, and vendors to ensure everyone is in sync on specifications of the job including but not limited to strategy, schedule, and execution.
- Analyze campaign results, identify key takeaways, and draft campaign reports.
- Support day-to-day management of client relationship.
Requirements
- 2 years of digital fundraising experience (agency experience preferred, but not required)
- Ability to interpret online fundraising metrics and uncover key takeaways based on those metrics
- Demonstrated project management experience and ability to ensure attention to detail and meet deadlines while managing multiple projects.
- Strong ability to write clearly and persuasively.
- Experience using email platforms and CRMs.
- Confident presence in virtual meetings; ability to engage people remotely.
- Proven ability to pick up new skills on the job.
Nice-to-haves
- Basic HTML knowledge is preferred, but not required.
Benefits
- Besides being a great place to work, we are pleased to offer a rich, comprehensive benefit plan, including employer-paid health, dental, and vision insurance, generous paid leave, employer-paid life and disability insurance, and a safe harbor 401(k) plan.
